Arabica Riyadh Roastery Cafe - Tradeshow Catalogue

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Arabica Riyadh Roastery

This theater style cafe has a huge roasting machine, allowing visitors to enjoy the story of how coffee is made. The show's star, the roasting machine, is placed on a stage at the back of the store. A bean cellar, the symbol of Arabica, surrounds the back and enlivens the starring role. A kitchen counter is placed at the position of the orchestra pit, and the atrium above it allows the pleasant sound of the baristas to echo throughout the store. Sheer curtains are installed as partitions in the box seats, to accommodate Saudis concerned about the distance between men and women.

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