Vicutu Concept Flagship Store - Tradeshow Catalogue

Tradeshow Catalogue

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Vicutu Concept

The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, providing customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in the nature, creating an immersive place for the visitors. Curved growth walls and dynamic skylight guide customers into different display areas.

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Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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