Red Wave Entrance - Tradeshow Catalogue

Tradeshow Catalogue

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Red Wave

Red Wave was installed as the entrance structure for the International Graphic Arts Show 2022. It means the rich red made possible by technology and the movement of the heart that is moved by it. The energetic red color and fluid form symbolized an enthusiastic exhibition with active business negotiations, not fearing the stagnant conditions caused by the Covid. Red Wave was also used as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity to reduce visitors' stress of moving around.

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Design interview of the day

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