BD's Hype Tribe Office Design - Tradeshow Catalogue

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BD's Hype Tribe

Inspired by Becton Dickinson's "BD" consolidation exercise of key business units into one single floorplate, designers knew they wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.

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Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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